The more uploads were added to each city, the more it would rise in the rankings, as this graph physically demonstrates.
Videos, pictures, blog entries. The readers were encouraged to submit as much material as possible to help their favourite city make it to the top.
Summer 2009 saw us running a digital launch promotion for the Palm Pixi Plus in Germany via a microsite and Facebook. The phone was an unfamiliar commodity to most people in the target demographic so the world’s favourite social network proved an excellent way of raising awareness.
To do this, we inspired the German public to talk among themselves about which of their 9 leading cities were the best. And then we drove them to the site to vote for their favourites.
Voters were encouraged to upload photos, videos and stories all about their favourite cities. We also asked them to give us some secret tips about their cities, like groovy haunts or little-known restaurants.
Very quickly, the competition was pulling in significant traffic, and in one month the site was visited over 27,000 times. We received over 10,000 votes and over 4,000 pieces of content were uploaded.
And of course, the microsite proved to be an excellent opportunity to let the German audience find out more about the Palm Pixi Plus.