Subtle elegance are the keywords for the Sarment website.
Colour and intrusive flash effects were kept to the minimum to give the site a feeling of calm and authority.
The Sarment story is an interesting one, particularly for wine enthusiasts seeking something a little special in terms of service and quality. Because the target audience is so highly exclusive – membership of the Sarment “club” is strictly limited and by invitation only – we wanted to create a website that was elegant and refined yet direct, but which still conveyed all the key information in a straightforward fashion. Time is precious, after all, especially for this key demographic.
Therefore, the site relays the necessary information – the origins of Sarment, how the brand came about, the key individuals, the sommeliers themselves and how the service works – in simple yet premium terms. Each section amounts to just one page so that the whole site can be easily read and digested.
To help maintain its air of quality, the site was deliberately monochromatic. The only flashes of colour were in the photographs of the key personnel, with the photography itself having an edge and an honesty to it that successfully brought out the character of the sommeliers themselves.
As befits a discreet brand like Sarment, animation was kept to a minimum: a gentle undulating effect on the sides of each page to conjure up a liquid feel and suggest the bringing to life of different aromas.
Just like a fine wine, in fact.
The unique selling points of Sarment – its sommeliers – were singled out by the use of colour and intriguing photography.